Apparel Companies Estimated to Lose as Much as $1 Trillion in Brand Value Due to Covid-19

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Global brand valuation consultancy Brand Finance has once again released its assessment and ranking of the most valuable apparel brands in the world. Once again, for the sixth consecutive year, Nike has won the number-one spot by a longshot, with a total brand value of $34.8 billion, a 7% rise over 2019.

Brand Finance defines “brand value” as “the net economic benefit that a brand owner would achieve by licensing the brand in the open market,” and it offers a good indication of how brands are doing in terms of growth and overall reputation. 

Interestingly, Nike is followed by Gucci, which rose to number two from the number-five spot last year. Adidas, which saw its brand value drop by 1%, came in at number three, followed by Louis Vuitton, Cartier, Zara (which saw a 21% drop in value), H&M, Chanel, Uniqlo and Hermès.

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